# Best Email Marketing Software for Small Business: Boost Sales and Engagement
As a digital marketer, you're likely losing thousands of dollars in potential sales due to poor email deliverability - with over 20% of emails going unopened or straight to spam. But what if you could increase your email open rates by up to 50% and reduce bounce rates to near zero? The right email marketing software can make all the difference.
You're probably aware that email marketing remains one of the most effective ways to reach customers, with an average ROI of $42 for every dollar spent. However, with so many email marketing platforms on the market, it can be tough to know which one to choose. You might even think that all email marketing platforms are created equal - but nothing could be further from the truth.
## What to Look for in an Email Marketing Platform
When selecting an email marketing platform, there are several key features to consider. These include:
* **Ease of use**: How easy is it to create and send emails?
* **Automation capabilities**: Can you automate your email campaigns to save time and boost efficiency?
* **Integration with e-commerce platforms**: Does the platform integrate seamlessly with your e-commerce platform?
* **Analytics and reporting**: Can you track the performance of your email campaigns and make data-driven decisions?
## Top Email Marketing Platforms for Small Business
Based on these criteria, here are some of the top email marketing platforms for small business:
| Platform | Ease of Use | Automation Capabilities | E-commerce Integration | Starting Price |
| --- | --- | --- | --- | --- |
| Mailchimp | Easy | Advanced | Yes | $0 (free plan) |
| Constant Contact | Easy | Basic | Yes | $20/month |
| Klaviyo | Advanced | Advanced | Yes | $50/month |
| ConvertKit | Advanced | Advanced | Yes | $29/month |
| ActiveCampaign | Advanced | Advanced | Yes | $19/month |
## Mailchimp: A Popular Choice for Small Business
Mailchimp is one of the most popular email marketing platforms on the market, with over 20 million users worldwide. It's easy to use, with a drag-and-drop editor and a wide range of templates to choose from. Mailchimp also offers advanced automation capabilities, including automated email sequences and product recommendations.
## Klaviyo: A Powerful Platform for E-commerce
Klaviyo is a powerful email marketing platform that's specifically designed for e-commerce businesses. It offers advanced automation capabilities, including automated email sequences and product recommendations. Klaviyo also integrates seamlessly with popular e-commerce platforms like Shopify and Magento.
## ConvertKit: A Simple yet Powerful Platform
ConvertKit is a simple yet powerful email marketing platform that's designed specifically for creators. It offers advanced automation capabilities, including automated email sequences and personalized content. ConvertKit also integrates seamlessly with popular e-commerce platforms like Shopify and WooCommerce.
## How to Choose the Right Email Marketing Platform
When choosing an email marketing platform, it's essential to consider your specific needs and goals. Here are a few things to keep in mind:
* **Consider your budget**: How much are you willing to spend on email marketing software?
* **Think about your technical expertise**: Do you need a platform that's easy to use, or are you comfortable with more advanced features?
* **Evaluate your e-commerce integration needs**: Do you need a platform that integrates seamlessly with your e-commerce platform?
## Get Started with the Best Email Marketing Software
If you're looking for a reliable and affordable email marketing platform, we recommend trying out **Klaviyo**. With its advanced automation capabilities and seamless e-commerce integration, Klaviyo is the perfect choice for small businesses looking to boost sales and engagement. Sign up for a 30-day free trial today and see the difference for yourself: **Click here to get started with Klaviyo →**.